In 2007, I opened LENDirect Mortgage on the core principles I felt were important to my clients. Those principles include expertise, commitment, comfort and knowledge. We provide a wide variety of mortgage options at aggressively low rates. As a local business, we are always available to our clients every step of the way. At closings, I often hear, "Wow, that was easier than expected!" It puts a smile on my face every time as I witness the beginning of a new homeownership journey.